Customer Stories

Refreshing thousands of product screenshots to reflect a company rebrand

How Kajabi overhauled its entire help center to align a new brand identity and customer trust—and set the foundation for ongoing screenshot automation.

Company
Kajabi is a leading all-in-one platform that empowers creators, coaches, and entrepreneurs to build, market digital products, online courses, and membership sites. Designed to streamline the business of knowledge commerce, enabling online entrepreneurs to find success through powerful tools that elevate and grow their business.
Industry
Software, Creator Commerce
Key Features
Login Profile,
Recipe Builder,
Custom Styling,
Automated annotation,
Help Center Audit,
Screenshot Comparisons,
Zendesk Sync,
Google Drive Export and
Implementation Services.

Overview

For Kajabi, creators have always been the heart of their brand and at the core of everything they do. So in 2024 they set about reimagining how they tell their story, and that of their creators, and unveiled a bold new brand identity inspired by its vibrant creator community.

The company rebrand was more than just applying a fresh coat of paint to the company’s marketing website. It was a visual reset across the entire organization and across the entire Kajabi platform itself—from a new logo, to a dramatically new corporate color and an extended color palette, to an entirely new typeface to be used throughout the platform. Changes that not only required updates across the website, and other sales and marketing collateral, but changes requiring a complete overhaul of each of the many thousands of product screenshots that live in over a thousand help articles across their help center.

Challenge

Undertaking a company rebrand is a major endeavor—one that spans every team, from sales and marketing to product, engineering, and customer support. It demands careful coordination and execution across every touchpoint, including the help center, where ensuring the visual accuracy and consistency of your brand are critical.

Yet even with meticulous planning and cross-functional collaboration, the overhaul of your customer-facing help documentation inevitably becomes one of the last pieces of the puzzle to fall into place.

Every single screenshot had to be updated—it was a daunting task.
Chanel Cumberbatch, Senior Manager (Help Center) at Kajabi

With product and engineering teams pushing to ship updates, and the ability to refresh your product screenshots and other collateral for your help documentation being dependent on those finishing touches to the product being locked down—the scale and magnitude of the updates required to refresh Kajabi’s help center were overwhelming.

“We knew the volume would be staggering—many thousands of screenshots spread across thousands of articles.”, says Kajabi’s Senior Manager (Help Center), Chanel Cumberbatch. *“And every single screenshot had to be updated—no shortcuts. We had to restyle them to match the new brand, capture the latest UI, and ensure every annotation aligned with the new guidelines. It was a daunting task!